Lectures delivered by industrial experts and practitioners are based on real-world business cases and best practices for industrial transformation and digital innovation in China in a global context, which aims to develop international students’ digital awareness and mindset.
Real Product Project from real companies in the UEA enables students to complete the planning and implementation of a digital business project in teams, gaining hands-on experiences on entrepreneurial practice.
While gaining exposure to real business practice and gaining hands-on experience, students are also able to be recognized by companies/business owners for their project plans or/and outcomes, and provided with opportunities including working for companies, working as partners in students’ home countries/regions, receiving investments for start-up businesses.
DCP can be recognized for practice credits by CCN member universities for degree awarding purpose. Practice is a compulsory part of a university degree programme. It’s usually scheduled to happen in the last two years of the degree study and organized by students themselves with supports from Chinese universities
DCP will be delivered mainly in two formats: LECTURES and PROJECTS.
In addition to lectures given by industrial experts and business owners, students will have the opportunities for on-site/virtual field trips and company visits, where they can talk to successful practitioners and learn about their insights and experiences.
Students will work in teams to complete a real project based on their previous study on industries in China and/or in their home countries.
Digitalisation: Macro-context & Trends
|1||Digital Economy in China: Innovations and Trends|
|2||New Business Paradigm|
|3||Digital Organisations: The Chinging Nature of Work|
Digital Transformation in Industries
|4||Industrial Transformation: Smart Retail|
|5||Industrial Transformation: Smart Manufacturing|
Digital Project: Operations & Implementations
|8||Product Development Innovation|
|10||Financing Your Digital Business|
Throughout the whole journey of DCP, students will be supported by a committed team with the following roles:
- Industrial Experts/Practitioners
Workshops, lectures and sessions of experience sharing will be delivered by experts and practitioners from different industries with successful experiences relating to digital economy. These experts and practitioners may also offer advice for students’ entrepreneurial projects and act as judges in the DCP Challenge.
- DCP Coaches
Students will be assigned a DCP Coach who will organize tutorials and accompany students for field trips and company visits.
- DCP Programme Manager
DCP Programme Manager will work as a coordinator to ensure the smooth running of the DCP programme.
● Secretary-General of Alibaba GDT Network
● Serial entrepreneur
● Marketing specialist
● Founder of REST Duvet
● Marketing communications specialist
● Founder of In Plain Sight Consulting
● 25 years of experience
● Cooperated with Samsung, Phillips, Castrol, etc.
● Design thinking
● Education Specialist
● Founder and CEO of USCD
● Monetary policy and block-chain innovation specialist
● Writer, educator, and entrepreneur
● Consumer Research Expert
● Conducted research for Unilever, Yizi, Budweiser and other international brands
Each project usually will be undertaken in five phases as outlined below:
１）Choose team members and set up the projects.
２）Collect, analyse and interpret data to gain market insight.
３）Develop digital branding strategies to attract targeted customers.
４）Sell the chosen products with effective digital marketing strategies.
５）Present your projects to industrial experts and potential investors.