The Digital China Programme (DCP) aims to fully expose students to professional experiences beyond classroom in the era of digital economy.

About DCP

The CCN Digital China Programme (DCP) aims to develop international students’ digital awareness and mindset through exposure to real-world business scenarios and best practices for industrial transformation and digital innovation in China in a global context.

Students will be able to learn the concepts and practices in relation to digital economy, developing understandings on how digitalisation transforms the entire world and how it impacts business, lifestyle and society.

Students will be offered opportunities to gain practical experiences through the online programme including a series of lectures, consultations and real product project.

Why DCP?

Fully expose students to professional experiences beyond classroom in the era of digital economy:

Learning Outcomes

✔️ able to understand the trends of digitalisaiton in China and how it impacts business, lifestyle and society in China in a global context

✔️ able to do comparative analysis between China and their home country in terms of digitalisation, based on various but real cases of Chinese companies and market research done locally

✔️ able to deepen their understandings on how digitalisation transforms and impacts industries, especially in Retail and Manufacturing

✔️ able to do comparative analysis in industrial digitalisation between China and their home country

✔️ able to understand the key stages of launching a digital project, in terms of market research, product development, branding and marketing strategizing and financing.

✔️ able to participate in simulation of a digital project based on theories and models learnt, gaining the first-hand experience and truly understand how digital technologies are transforming business and customers in the digital era.

Lecture Topics

Training Team

Throughout the whole journey of DCP, students will be supported by a committed team with the following roles:

- Industrial Experts/Practitioners

Workshops, lectures and sessions of experience sharing will be delivered by experts and practitioners from different industries with successful experiences relating to digital economy. These experts and practitioners may also offer advice for students’ entrepreneurial projects and act as judges in the DCP Challenge.

- DCP Coaches

Students will be assigned a DCP Coach who will organize tutorials and accompany students for field trips and company visits.

- DCP Programme Manager

DCP Programme Manager will work as a coordinator to ensure the smooth running of the DCP programme.

ZHOU YONG

● Secretary-General of Alibaba GDT Network
● Serial entrepreneur

ANDY NGUYEN

● Marketing specialist
● Founder of REST Duvet

RAMES KUMAR

● Marketing communications specialist
● Founder of In Plain Sight Consulting
● 25 years of experience
● Cooperated with Samsung, Phillips, Castrol, etc.

CHRISTIAN KUHNA

● Design thinking
● Education Specialist
● Founder and CEO of USCD

NICHOLAS KRAPELS

● Monetary policy and block-chain innovation specialist
● Writer, educator, and entrepreneur

WANG SHIJIE

● Consumer Research Expert
● Conducted research for Unilever, Yizi, Budweiser and other international brands

Real Product Projects

The project is an essential part of students‘ learning journey as they will be able to gain hands-on experiences for entrepreneurial practice facilitated by knowledge, tools and resources learnt already. Each project usually will be undertaken in five phases as outlined below, it will be evaluated as a graduation project, based on which students will be approved to receive the DCP Certificate and Internship Certificate.

１）TEAM-UP: Choose team members and set up the projects.

２）MARKET RESEARCH: Collect, analyse and interpret data to gain market insight.

３）BRANDING: Develop digital branding strategies to attract targeted customers.

４）SALES: Sell the chosen products with effective digital marketing strategies.

５）ROAD-SHOW: Present your projects to industrial experts and potential investors.

Potential Opportunities for Industrial Practice

Following an industry-focused approach, CCN offers extensive opportunities for students to strength their employability through field trips as well as industrial and entrepreneurial practice. Students will have the opportunities to have real world immersive experiences by accessing real business environment to gain industrial insights, enhancing their career marketability and cross-cultural adaptability when working with people from various backgrounds.

Note: In case of any offline activities, the participators will be able to participate on a voluntary basis and shall bear any additional fees as needed.

Case 1: UEA students joined an exclusive eye-opening GDT field trip to Alibaba

A group of UEA students joined an exclusive field trip to Alibaba’s headquarter in Hangzhou on 29-31 March 2019.

With implementation of the Alibaba Global Digital Talents (GDT) initiative for UEA eCommerce programmes, it was the first time for Alibaba to have opened its door to UEA students in China. Moreover, the whole field trip was tailor-made for UEA students, offering an eye-opening journey with a range of carefully designed activities including visits, workshops and group projects.

Apart from visiting the Alibaba Xixi campus and the flagship Hema store for a market survey, students were invited to visit Booster, one of Alibaba’s very first SME partners in China, providing online platform operation services to over 100 global companies now.

What’s special about this GDT field trip is that it’s task-bearing. All students are assigned with group projects that require intensive discussion and reflection throughout the two-day event. Each group is expected to complete a market analysis for a local product that is imported from their home country and currently sold in China.