Digital China Programme 数字创业者实训
Why DCP?
Exposure to Real-World Business Scenarios & Best Practices
Lectures delivered by industrial experts and practitioners are based on real-world business cases and best practices for industrial transformation and digital innovation in China in a global context, which aims to develop international students’ digital awareness and mindset.
Hands-on Experiences for Entrepreneurial Practice
Real Product Project from real companies in the UEA enables students to complete the planning and implementation of a digital business project in teams, gaining hands-on experiences on entrepreneurial practice.
Opportunities for Future through Link with Business World
While gaining exposure to real business practice and gaining hands-on experience, students are also able to be recognized by companies/business owners for their project plans or/and outcomes, and provided with opportunities including working for companies, working as partners in students’ home countries/regions, receiving investments for start-up businesses.
Practice Credits Recognized by CCN Universities
DCP can be recognized for practice credits by CCN member universities for degree awarding purpose. Practice is a compulsory part of a university degree programme. It’s usually scheduled to happen in the last two years of the degree study and organized by students themselves with supports from Chinese universities
Programme Framework
DCP will be delivered mainly in two formats: LECTURES and PROJECTS.
LECTURES
In addition to lectures given by industrial experts and business owners, students will have the opportunities for on-site/virtual field trips and company visits, where they can talk to successful practitioners and learn about their insights and experiences.
PROJECTS
Students will work in teams to complete a real project based on their previous study on industries in China and/or in their home countries.
Lecture Topics
| Part | Module | Topic |
|---|---|---|
| PART I Digitalisation: Macro-context & Trends |
1 | Digital Economy in China: Innovations and Trends |
| 2 | New Business Paradigm | |
| 3 | Digital Organisations: The Chinging Nature of Work | |
| PART II Digital Transformation in Industries |
4 | Industrial Transformation: Smart Retail |
| 5 | Industrial Transformation: Smart Manufacturing | |
| PART III Digital Project: Operations & Implementations |
6 | Market Research |
| 7 | Customer Insights | |
| 8 | Product Development Innovation | |
| 9 | Digital Marketing | |
| 10 | Financing Your Digital Business |
Training Team
Throughout the whole journey of DCP, students will be supported by a committed team with the following roles:
- Industrial Experts/Practitioners
Workshops, lectures and sessions of experience sharing will be delivered by experts and practitioners from different industries with successful experiences relating to digital economy. These experts and practitioners may also offer advice for students’ entrepreneurial projects and act as judges in the DCP Challenge.
- DCP Coaches
Students will be assigned a DCP Coach who will organize tutorials and accompany students for field trips and company visits.
- DCP Programme Manager
DCP Programme Manager will work as a coordinator to ensure the smooth running of the DCP programme.
ZHOU YONG
● Secretary-General of Alibaba GDT Network
● Serial entrepreneur
ANDY NGUYEN
● Marketing specialist
● Founder of REST Duvet
RAMES KUMAR
● Marketing communications specialist
● Founder of In Plain Sight Consulting
● 25 years of experience
● Cooperated with Samsung, Phillips, Castrol, etc.
CHRISTIAN KUHNA
● Design thinking
● Education Specialist
● Founder and CEO of USCD
NICHOLAS KRAPELS
● Monetary policy and block-chain innovation specialist
● Writer, educator, and entrepreneur
WANG SHIJIE
● Consumer Research Expert
● Conducted research for Unilever, Yizi, Budweiser and other international brands
Real Product Projects
Each project usually will be undertaken in five phases as outlined below:
１）Choose team members and set up the projects.
２）Collect, analyse and interpret data to gain market insight.
３）Develop digital branding strategies to attract targeted customers.
４）Sell the chosen products with effective digital marketing strategies.
５）Present your projects to industrial experts and potential investors.