国际商务 (跨境电商方向) 英文授课本科专业
（2026年）

I．培养目标

本专业培养具有国际化视野和互联网思维，具备扎实的国际商务理论功底、英汉双语应用能力、电子商务应用与实践能力以及创新创业能力，适应经济全球化和跨境电商发展的趋势以及区域经济发展的需要，能在政府部门从事涉外经济贸易管理工作，在企业从事国际贸易、国际投资或跨境电子商务相关工作，也可自主开展数字经济领域创业的高素质、国际化、应用型人才。

II．毕业要求

学生通过学习管理学、经济学原理、国际贸易、跨境电商等方面的基本理论和基础知识，接受系统的互联网思维和国际商务训练，初步具备从事国际贸易、国际金融、国际物流、跨境电商等业务能力。通过专业学习，毕业生应获得以下几方面的知识、能力和素质：

1. 本专业知识：掌握经济管理基本理论，具有扎实的国际贸易、国际金融、国际物流、跨境电商基础知识；了解国际商务理论前沿和实践发展；熟悉国际经贸制度和惯例；掌握汉语、英语和计算机应用知识；具有专业以外的人文社会科学及自然科学等方面的基础知识和基本修养。
2. 实践应用能力：具备国际贸易、国际金融、跨境电商实践应用能力和国际企业管理能力，有较强的市场敏感度。
3. 国际化与现代化：具备多元化国际沟通能力、计算机运用能力和商务数据分析能力，能够胜任国际化交流及现代化工作。
4. 分析问题：了解国际商务不同学科分支的相关理论，关注学科发展动态，用创新性方法获取知识、分析和解决商务问题，并得出有效结论。
5. 人文素质：具有国际视野、创业精神、社会责任、人文关怀、公民意识等方面的素质。

III．学科基础平台课程和专业核心课程

1. 学科基础平台课程：管理学、数字经济导论、经济学原理、国际贸易理论
2. 专业核心课程：国际贸易实务、国际市场营销、网络营销、应用统计分析、网络零售、网页设计、摄影动画与多媒体制作、跨境电商实战、电子商务案例分析、公司金融、消费者行为学、创新管理与商业模式设计、人力资源管理、学术写作与演讲、战略管理、国际商务谈判、供应链与物流管理、国际商法
3. 授课语言：英文。

IV．专业准入和准出标准

本专业只针对国际学历学生，暂不对转专业及副修专业开放。

V．学制和学位

本专业基本学制为4年，最长不超过6年。修满学分，且中国汉语水平考试（HSK）四级分数不低于180分（含180分），达到学校规定的授予学士学位标准，授予管理学学士学位。

VI．最低毕业学分及课内学时

本专业毕业要求的最低学分为160学分，学生须修满2560学时方可毕业。

VII．申请条件

申请材料提交截止日期：2026年6月30日

1. 国籍要求：持有外国普通护照的非中国籍公民，且符合教育部教外函〔2020〕12号文件的相关规定。
   注：若申请人在申请、录取及入学后被中国公安机关出入境管理部门认定为具有中国国籍，其申请资格、录取资格、入学资格或学籍将被取消。
2. 年龄要求：本科申请者年龄须在18周岁至25周岁之间。申请时若尚未毕业，需提供预毕业证明，并确保最迟在入学前取得高正毕业证书。
3. 综合要求：身心健康，品行优良，自愿遵守中国政府的法律法规及学校的规章制度，并尊重中国人民的风俗习惯，对华友好，且无违法犯罪记录。
4. 英文水平要求：英语水平评估将以面试情况为准。可提供TOEFL或IELTS成绩证明或其他英语水平成绩证明（母语为英语者无需提供）。
5. 来华留学本科入学学业水平测试（CSCA）成绩单要求：自2026/2027学年起，申请我校本科专业的国际学生必须提交有效的CSCA成绩单。国家留学基金委将于每年1月、3月、4月、6月和12月提供测试服务，具体时间及安排将通过官方网站（www.csca.cn）查询。
6. 对数字经济、电子商务有浓厚的兴趣。

VIII．奖学金

杭州师范大学及阿里巴巴商学院为优秀来华留学生提供奖学金，分为新生奖学金和年度奖学金。

• 新生奖学金授予优秀的申请者，用于第一学年的全额或半额学费，如获得将在录取通知书中注明。
• 年度奖学金授予每学年在校表现优秀的学生，所有学生每年均可申请。

IX．相关费用（人民币）

1. 学费：25,000元／学年。本科生学制一般为4年。每学年分春、秋两个学期，第一学期一般从9月上起至次年1月中止；第二学期一般从2月中起至6月底止。7-8月为暑假，1-2月有4周为寒假，其中包括中国春节假日。
2. 住宿费： 7,000-14,000元／学年（单人间）。学校为外国留学生提供了独立的单人间公寓，公寓配备公共的洗衣房和开放式的厨房餐厅。
3. 保险费：800元／学年。根据中国教育部规定，来华外国留学生在中国境内学习期间需参加综合保险（包括意外伤害医疗保险，住院医疗保险，残疾保险和身故保险等）。
4. 报名费：400元（仅录取学生需缴费）。

INTERNATIONAL BUSINESS (CROSS BORDER ECOMMERCE)
ENGLISH-TAUGHT UNDERGRADUATE PROGRAMME
（2026）

I．Training Objectives

The program develops students’international vision and Internet thinking, to have a solid command of international business theory, competencies of English-Chinese bilingual application, eCommerce practice and applications, and ability of innovation and entrepreneurship, to adapt to the trend of economic globalization and cross-border eCommerce development and the needs of regional economic development, and to be able to engage in not only foreign economic and trade management in government departments but also in international trade, international investment or cross-border eCommerce related work in enterprises, as well as to be international applied talents with high-quality in the field of digital economy.

II．Graduation Requirements 

By learning the basic theories and knowledge of Management, Economics, International Trade, Cross-border eCommerce and etc., and receiving systematic Internet thinking and international business training, students will have the preliminary ability to engage in international trade, international finance, international logistics, cross-border eCommerce and other businesses. Graduates should acquire the following knowledge, abilities and qualities through academic study:

1. Specialized Knowledge. Students should master the elementary theories of Economic Management, and have solid elementary knowledge of International Trade, International Finance, International Logistics and Cross-border eCommerce; students should grasp the frontier of international business theory and practice development; students should be familiar with international economic and trade systems and practices; students should master Chinese, English and computer application knowledge; students should have the basic knowledge and accomplishment in humanities, social sciences and natural sciences.
2. Practice and Application Ability. Students should be equipped with market sensitivity while possessing the capability of practice and application in international trade, international finance, cross-border eCommerce and international enterprise management.
3. Internationalization and Modernization. Students should develop diversified global communication skills, computer application and business data analysis ability, and be capable of intercultural communication and modernization work.
4. Problem Analysis. Students should understand the relevant theories of different branches of international business, pay attention to the development of the discipline, and can use innovative methods to acquire knowledge, analyze and solve business problems, and draw effective conclusions.
5. Humanities Quality. Students should have the qualities of international vision, entrepreneurial spirit, social responsibility, humanistic care, and citizen awareness.

III．Fundamental Subject Platform Courses and Professional Core Courses 

1. Fundamental Subjects Platform Courses：Principles of Economics, Introductory of Digital Economy, Theory of International Trade, Management
2. Professional Core Courses：The practice of International Trade, International Marketing, E-Marketing, Application of Statistical Analysis, Network Retail, Web Design, Case Study of E-commerce, Academic Writing and Presentation, Corporate Finance, International Trade Laws, Consumer Behavior, Human Resources Management, International Business Negotiation, Strategy Management, Supply Chain and Logistics Management, Photography, Animation and Design, Cross-border eCommerce Operation, Innovation Management and Business Model Design
3. Language of Instructions：English.

IV．Professional Admission and Graduation Standard

This program is for international undergraduates only, not open for a major switch or minor degrees.

V．Length of Schooling and Degree

The basic length of study of this major is four years. The maximum is not more than six years. The Bachelor of Management degree will be conferred after completing all credits and scoring at least 180 points (including 180 points) on the Chinese Proficiency Test (HSK).

VI．Minimum Graduation Credits and Class Hours

The minimum graduation credits are 160 credits and students must complete 2,560 class hours.

VII．Application Conditions

Deadline for application: June 30, 2026

1. Nationality: Non-Chinese citizens holding a valid ordinary foreign passport, and complying with the relevant provisions of Document No. 12 (2020) issued by the Ministry of Education.
   Note: If an applicant is identified as a Chinese national by the exit-entry administration authority of public security during application, admission, or enrollment, their application, admission, enrollment qualification, or student status shall be revoked.
2. Age: Undergraduate applicants must be aged between 18 and 25. If not yet graduated at the time of application, a pre-graduation certificate is required, and the final high school graduation certificate must be obtained no later than enrollment. 
3. General Requirements: Good physical and mental health, good moral conduct, voluntary compliance with Chinese laws and regulations as well as university rules, respect for Chinese customs and traditions, friendly attitude toward China, and no criminal record.
4. English Language Proficiency: will be assessed by interview. TOEFL, IELTS, or other English proficiency certificates are acceptable (not required for native English speakers).
5. China Scholastic Competency Assessment (CSCA) transcript: Starting from the 2026/2027 academic year, all international applicants for undergraduate programs must submit a valid CSCA transcript. The China Scholarship Council (CSC) holds tests in January, March, April, June, and December annually. For specific dates and arrangements, please visit the official website: www.csca.cn.
6. Strong interest in Digital Economy and E-Commerce.

VIII．Scholarship

Hangzhou Normal University and Alibaba Business School provide scholarship for excellent international students:

• The Freshman Scholarship will be awarded to excellent applicants to cover the full or half tuition fee for the first year and will be indicated in the admission letter.
• The Annual Scholarship will be awarded to students with good performance, all students can apply for it once a year.

IX．Related Expenses (Chinese Yuan)

1. Tuition Fee: CNY 25,000／academic year. The length of schooling for undergraduate students is usually 4 years. Each academic year is divided into spring semester and autumn semester. Autumn semester is from early September to mid-January, there are four weeks for winter vacation through January to February, including Chinese Spring Festival. Spring semester starts from mid-February to late June. July and August are summer vacation.
2. Accommodation Expense: CNY 7,000－14,000／academic year (single room). School provides living apartments for international students, equipped with public laundry and kitchen.
3. Insurance Expense: CNY 800／academic year. According to the provisions of the Ministry of Education of the People’s Republic of China, during the study in the region of China, international students must hold a comprehensive insurance (including accident medical insurance, hospitalization insurance, disability insurance, accidental death insurance, etc.).
4. Enrollment Fee: CNY 400 (Only admitted students need to pay for it).